Where do I find my Google Analytics 4 tag?

Google Analytics shows you where your booking traffic comes from and how visitors move through your booking engine. The one thing to get right: Check Cherry needs your full GA4 tag — the entire <script> block — not just the Measurement ID. Here's where to find it and how to add it.

Open your data stream

Log into Google Analytics.

Click Admin (gear icon) in the bottom left.

Under your property, click Data Streams.

Click on your existing web stream.

Selecting your existing web stream in Google Analytics Data Streams — Open your existing web stream under Data Streams.

Don't have a data stream yet? Click Add stream, choose Web, and enter your website URL and a stream name. Then continue below to copy your tag.

Creating a new Web data stream in Google Analytics — No stream yet? Add a Web stream for your site.

Copy the full tag

If you see "Data collection isn't active for your website," don't worry — just click View tag instructions to get your code.

Google Analytics notice: Data collection isn't active — View tag instructions — The "Data collection isn't active" notice — click View tag instructions.

Scroll down and click View Tag Instructions.

Choose Install Manually.

Copy the entire code block using the copy button in the upper right corner.

Google Analytics Install Manually tab showing the full tag code — On the Install Manually tab, copy the entire code block — not just the Measurement ID.

Copying the Google Analytics tag with the copy button — Use the copy button to grab the whole snippet.

Add it to Check Cherry

Manage → Business Settings → IntegrationsOpen Integrations

Go to Integrations.

Find Google Analytics and click Enable.

Paste your entire tracking code (not just the Measurement ID) and save.

Pasting the Google Analytics tag into Check Cherry Integrations — Paste your full Google Analytics tag into Check Cherry, then Save.

Copy the entire code block from Google Analytics — Check Cherry needs the full tracking script, not just the Measurement ID.

Confirming it's working

To confirm it's working, open one of your booking pages in a private/incognito window, then check the Realtime report in Google Analytics — your visit should show up within a minute or two.

Seeing a code like G-XXXXXXX or a string of characters on your booking page? That means only the Measurement ID — or part of the snippet — was pasted, not the full tag. Go back to Integrations, clear the field, and paste the entire code block from Google Analytics.

Tracking across your own website too? Your booking pages live on a checkcherry.com subdomain (or your custom domain), separate from your main website. If you want a single Google Analytics property to follow visitors across both, set up cross-domain measurement in Google Analytics.

Go to Integrations

Was this article helpful?

Last updated June 15, 2026 13:21