Spending money on Google Ads and want to know which ads actually result in bookings? Conversion tracking connects the dots between ad clicks and completed bookings, so you can see which campaigns are worth your budget.
Getting your Conversion ID and Conversion Label
First, you'll need to get your Conversion ID and Conversion Label from Google Ads. You'll find these under Tools & Settings > Measurement > Conversions in your Google Ads account.
Setting up tracking in Check Cherry
Check Cherry actually tracks two things: a lead event when someone starts your online booking (fills out the first step), and a conversion event when they complete the booking. That way you can see both the inquiries and the finished bookings your ads drive.
What gets sent to Google: When a booking completes, Check Cherry sends the booking's total value, currency, package name, and a unique booking ID — so you can measure ROAS and see which packages your ads drive. Because this sends booking data to your own Google Ads account, make sure your business's privacy policy discloses that you use advertising conversion tracking.
Not seeing conversions?
- Give it time — conversions can take 24–48 hours to show up in your Google Ads reports.
- Make sure the conversion action is still active in Google Ads, not paused or removed.
- Re-check that your Conversion ID and Conversion Label are entered exactly, with no extra spaces.
- Confirm a booking was actually completed. Conversions only fire when a client signs the contract and pays the deposit — not on open proposals or test bookings you cancel.